31 Common Mistakes Professional Coaches and Consultants Make Which Keep Them from Reaching their Next Level of Success

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My specialization is helping Professional Coaches and Consultants to systematize their business, maximize their visibility, and attract ideal clients. From websites and initial information that potential clients provide before our free consultation, I review their current social media strategy, website navigation, and business operations. Over the years, at this preliminary stage, I see the same common mistakes time and time again, and I am pleased to share some of these on this blog:

SOCIAL MEDIA

  1. No (or too few) Recommendations on LinkedIn Profile
  2. Not Using LinkedIn Recommendations as Testimonials on Website
  3. Website Link not Working on LinkedIn Profile
  4. Using Generic “Company Website” or No Website Listed on LinkedIn
  5. Not Joining LinkedIn Groups of Target Market
  6. Not Responding to Requests to Connect on LinkedIn
  7. Not Thanking people for Endorsements on LinkedIn
  8. Showing Your Competition within Your LinkedIn Profile
  9. Not Measuring Metrics or Google Analytics
  10. Sharing Only Self-Promotional Posts
  11. Not Growing Your Audience on all Platforms
  12. No ‘System’ for Social Media Engagement

WEBSITE NAVIGATION

  1. No (or only a few) Blog Posts/Articles
  2. Outdated Content
  3. Hyperlinks not Working
  4. Prices Displayed on Website
  5. Social Media Buttons not Displayed on Site or Not Working
  6. No Clear Call to Action
  7. Articles have no Engagement, No Comments
  8. Scheduling Link not Easy to Find
  9. No F.A.Q Page, Headshot on About Page
  10. Blog Hidden from Navigation (or in a Dropdown)

BUSINESS OPERATIONS

  1. Using a Gmail, Yahoo, AOL, or Hotmail Address
  2. Generic Voice Mail (No Name or Business Announced)
  3. No Pre-Qualification Process
  4. Not Confirming Appointments/Setting Intentions
  5. Not Following up on Proposals
  6. Not Documenting Procedures, Email Scripts, Templates and Step-by-Steps (SOP’s)
  7. No ‘Systems’ for Managing Clients and Prospects
  8. Reinventing the Wheel for Repetitive Processes
  9. Doing it all Yourself – No Support

 

Be honest with yourself as to how many of these common mistakes you too make! This is nothing to be ashamed of, but imagine the improvements that could be made with a professional outsider who can pick up on such errors and has the expertise to offer a whole host of ideas that can enhance your company’s image, streamline your administration, and above all take your business to the next level.

 

 

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