At first, I thought LinkedIn was simply one more avenue for wasting time; as a business owner, I want to spend my time focused on progress. How wrong I was! Following are just four of the ways I have found progress AND success with LinkedIn:
1.) While I use Twitter and Facebook to good effect, with LinkedIn, I know my message is always getting “in front” of the right group(s).
2.) In reading discussion topics and other people’s posts on LinkedIn, I have discovered the ultimate business handbook. Add to that, being able to contribute my point of view to a discussion thread, I have found a great way to connect with other business owners and potential clients.
3.) Through LinkedIn, I have been “discovered” by wonderful people who have become clients. While I have “Testimonials” on my website, several clients have mentioned that the “Recommendations” section of my LinkedIn profile was their deciding factor in choosing to work with me. What a valuable marketing tool it is to have former supervisors, subcontractors, and current clientele so generously offer their feedback.
4.) LinkedIn has inspired my creativity. I created my blog so I can comment on such topics as business productivity, office organization, Social Media, and strategies for business growth. I constantly use LinkedIn to research ideas relevant to these topics.
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