Are paid clients leaving in reaction to the pandemic or the economy?
Are you seeing a drop in retention?
Although it’s not happening to *all* businesses, this situation is happening for some.
But there’s a way to solve this.
WHAT’S THE SOLUTION ❓
Is it pausing their payments until this passes?
Is it cutting them deals to stick around?
Nope.
Those things may offset the problem temporarily, but those are just band-aid solutions to a serious problem that needs fixing immediately.
Here’s the ultimate insurance policy to protect you from clients leaving for the short and long term.
#1) Focus heavily on new client acquisition systems.
Yes, get more clients (while your competitors freeze).
Your problem isn’t clients canceling right now.
Your problem is you don’t have new paying clients to replace them.
Dial in your marketing.
Dial in your sales systems <— huge right now
Ramp up your energy into sales & marketing to generate new clients.
This is your ultimate solution.
#2) Never get comfortable again.
When business is good, we sometimes get comfortable with our current clients, pay grade, and sales rhythm.
When the economy is good, companies get bloated and sometimes slow down production for new client acquisition.
“It’s always sunny when you’re making money.”
Comfortability is dangerous.
It puts you at risk.
And it doesn’t protect you from economic climates.
Staying focused on consistently scaling revenue does.
Never take your foot off the gas of new revenue, ever.
We’re helping our clients with this right now, and they are having some of their biggest weeks.
Why?
#1) They have new client acquisition systems dialed in
#2) They never get comfortable
And this is what we’ll continue to teach our clients, even after this whole thing passes, and it will pass.
✅ New clients.
✅ New clients.
✅ New clients.
It’s everything.
Never forget that.
Stay hungry.
Who’s ready for some new clients this quarter? 👇🏼
We would love to hear your thoughts on this below.
~ Jaimie & Mark
✅ If you’re ready to examine how our ‘90 Days to Clarity & Clients’ program can help you to market your coaching program ~ without being inauthentic or pushy, click here now to book your game plan strategy session.