Beverly

Case Study: Empowering Beverly’s Career Coaching Success with Upscale Your Business

Client Profile: Beverly, Career Coach for C-Level and Six-Figure Executives

A Longstanding Partnership: Beverly has been an Upscale Your Business valued client since October 2009. As an expert career coach specializing in C-Level and six-figure executives in career transition, Beverly’s journey with us reflects our long-standing collaboration.

Empowering Authorship: Recognizing Beverly’s unique expertise and the potential to help more people, we suggested she leverage her insights by writing and publishing a book. In October 2013, she took the leap and authored “Landing an Executive Position: Proven Job Search Strategies That Win Offers.” Her book became a powerful vehicle for extending her reach and influence.

Strategic Marketing Collaboration: While having a book is a significant achievement, we understood that effective marketing was crucial for its success. In addition to Beverly’s literary agent’s efforts, we offered our marketing guidance and social media expertise. Our approach included creating blog articles from each chapter of her book, from which we generated short excerpts for distribution on platforms like Facebook, LinkedIn, and Twitter.

Key Outcomes:

1. Social Media Metrics: We tracked and reported the effectiveness of our strategies to Beverly through monthly social media metrics reports. Consistently since her book’s publication, Beverly has seen an average of 786 unique website visitors each month.

2. LinkedIn Engagement: Our suggestion to publish her blog articles, one per month, on her LinkedIn Profile yielded remarkable results. One of her published posts garnered 14,412 views, 517 shares, 86 thumbs up, 71 likes, 56 comments, 19 tweets, and 12 reviews on Google.

3. Driving Book Sales: We integrated a ‘Call to Action’ in each of Beverly’s website articles/posts, which significantly contributed to the regular sales of her book.

Testimonial from Beverly: “The Upscale program is very thorough and walks you through each step required to be successful. They are coaches committed to their client’s success.”

 In Conclusion, Beverly’s journey exemplifies the impact of a strategic and enduring partnership. Our collaboration has empowered her career coaching business, driven the success of her book, and expanded her reach in the highly competitive career coaching field. This case study underscores the transformative potential of holistic business support and marketing strategies in elevating an expert’s influence and success.