In working with my clients, I’ve been confronted lately by a common request…
they want my help in creating streams of ‘passive’ income.
And you know what I tell them…?
ME, TOO! I would LOVE to find the magic wand for passive income!
Here are two things I have come to KNOW about ‘passive’ income:
- It’s definitely achievable…IF you design your business with that goal in mind. It’s not easy, but it is pretty straight forward. You’ll need to invest time and money into systems and people to make it a reality. AND you’ll need an expert who has a proven track record to guide you properly; and
- Lacking a selling ‘system’ PLUS–and more importantly–an authentic connection with your potential purchasers, all the work you put into your programs and products will be disproportionate to the income you may earn.
I’ve concluded that passive income is not only possible but completely achievable…
when you KNOW what your IDEAL clients NEED!
And for this, you need two ‘connect’ points:
- The first is to help your ideal prospects ‘connect the dots’ so they understand that it is YOU who can help THEM.
- The second is to ‘connect to their NEEDS.’ If you come to your prospects with a DISTINCT understanding of their goals and their struggles and, if your programs, products, books, and affiliate programs will help alleviate their struggle, then your recommendation will not only be valued but acted upon.
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