While hourly pricing may be convenient for some coaches, it can also create problems for both the coach and the client.
One of the main drawbacks of hourly pricing is that it can create a misalignment of incentives between the coach and the client.
When clients invest in a transformational program moreso than hourly coaching sessions, they are more likely to commit to the coaching process – and see it through to completion.
This leads to better client retention for your coaching/consulting business AND better outcomes for the client as they will make more progress when they achieve their desired results.
The way your coaching/consulting program is packaged can have a big impact on its perceived value and, therefore, its price.
After more than a decade of helping hundred of coaches and consultants improve their business, we often hear this question:
“How can I stand out from other professional coaches/consultants charging and offering the same as me?”
It’s an important question and our favorite one to answer because we’ve seen many coaches and consultants continue to struggle, charging by the hour and not making the impact they want.
We call this ‘hourly fee fatigue,’ and it’s normal to feel resentment and frustration.
You need to stop thinking about hourly rates and instead focus on the confidence that comes from getting results for your clients.
It can feel a bit intimidating. And, as illustrated earlier, many hopeful coaches and consultants get stuck there.
The way out is easier than you think.
Like unpacking the hints in one of those escape room adventure games, the clues are all around you, but solving them yourself is extremely difficult.
Here’s the reality when it comes to escaping ‘hourly fee fatigue’…
A lot of the self-doubt and lack of certainty comes from not knowing WHAT you’re offering, for WHOM, and exactly HOW you’re packaging and presenting it to the right prospect.
Charging by the hour for transformational outcomes just doesn’t cut it.
When you know what you’re offering (and for whom), you can easily put together a compelling offer that is irresistible and uniquely yours. (An offer that doesn’t involve you charging by the hour–which does NOT speak to transformation at all).
Confidence comes from clarity.
Clarity around YOU, your OFFER, and the OUTCOMES you provide.
That’s the only way you’ll OWN your expertise and become a “natural expert” when talking to prospects.
It will be a lot easier to put yourself in the jetstream of better clients and break out of the ‘hourly fee fatigue’ trap for good.
If you’re still “confused about where to start”… you’ll want to focus on getting crystal-clear on who you are as a coach/consultant and HOW that translates into a unique, problem-solving package you can call your own.
Pricing your coaching for client results can help you to:
* Communicate the value of your expertise more effectively to potential clients;
* Increase client satisfaction by ensuring their success;
* Generate more leads by providing an incentive to purchase your coaching/consulting program;
* Boost your brand recognition by creating an offer and pricing that will be noticed and talked about; and
* Stand out from the competition by creating something exceptional.
When your clients know they’re receiving access to something unique, this type of emotional connection can be the difference between winning or losing a loyal and long-term client.
P.S. If you’re looking to solve this ‘hourly fee fatigue’ much faster than trying to figure it out on your own…
Join us for our on-demand training class on, “Pricing Your Coaching for Client Results & Profits.”
This free training will teach you what increases & what decreases when pricing your services and how to establish Value Pricing for your service.
We’ll also share the pricing formula to ensure your offer will work.
✅ To access our free training, register at:
https://upscaleyourbusiness.easywebinar.live/register-pricing
✅ If you’re ready to examine how our ‘90 Days to Clarity & Clients’ program can help you to market your coaching program ~ without being inauthentic or pushy, click here now to book your game plan strategy session.