Ruth launched a line of unique products for the home and was referred to me in August 2015 by a long-term client for social media marketing services. We got to work growing her audience on the most popular platforms while at the same time developing status updates and tweets for every product in her inventory. We also scheduled these posts for a few months at a time.

From our social media metrics report, it can be seen that in just two months not only did we significantly increase Ruth’s network but by providing this growing audience with fun and engaging content, we also dramatically improved her overall website analytics by driving traffic, increasing the number of pages they visit while on her site and adding new subscribers to her mailing list.

We are currently working on promoting her seasonal items and holiday gift ideas and anticipate a highly lucrative season and a profitable year for Ruth!

KEY TAKEAWAYS:

• Every element within your website can be promoted on social media, including your newsletter subscription, your specialties/areas of expertise, who you serve/ideal client, and success stories/case studies.
• Create social media posts that are fun and engaging and inspire people to visit your site. Answer for them, “What will I find there that will make me happy?”