Client Profile: Dr. Sheena Howard, Empoering Academics fo Media Success

Background:

Meet Dr. Sheena Howard, a distinguished Professor of Communication and the visionary Founder of Power Your Research. She has graced the airwaves of NPR, ABC, BBC, PBS, and more, serving as an expert on topics spanning popular culture, politics, and social justice. Notably, she was the subject of an Emmy-nominated episode of State of the Arts, which airs on NJTV and WHYY.

Dr. Howard is not just a scholar; she’s also an award-winning author, filmmaker, and creative mind. Her groundbreaking work, “Black Comics: Politics of Race and Representation,” earned her the prestigious Eisner Award in 2014, making her the first Black woman to achieve this honor in the world of comics. She has authored several critically acclaimed books and comic books and has received Proclamations from the City of Philadelphia for her literary contributions, social justice advocacy, and creative endeavors.

Dr. Sheena Howard, a luminary in her field, aspired to empower academics, particularly women and scholars of color, to gain media visibility for their research. Before joining forces with Upscale Your Business, Dr. Howard recognized several challenges and set forth clear goals for her mission:

Challenges and Ambitions:

1. Unique Offering: Dr. Howard’s vision involved creating a system that would empower academics to enhance their visibility, authority, and income by harnessing media coverage effectively.

2. Transformation: Her ultimate goal was to transform academics from anonymous scholars into confident public figures, attracting media attention and monetizing their academic brand.

3. Expertise Sharing: Dr. Howard aimed to share her extensive expertise in helping clients build compelling academic brands, secure interviews with major media outlets, secure paid speaking engagements, and extend the reach of academic work beyond the confines of academia.

4. Target Audience: Her specialization lay in serving tenured professors, with a particular focus on women and minorities, who aimed to make a more profound impact with their research.

Outcomes and Transformation with Upscale Your Business:

Although she had been collaborating with various professors, she began to notice a recurring objection – many of these professors were facing financial constraints, struggling with their workloads, and unable to commit to her services due to these challenges. This revelation made her understand that her ideal clientele was tenured professors. As soon as she recognized this, her business witnessed remarkable growth. Notably, she even increased the price of her program by adding a zero, as she realized it had been significantly underpriced.

When Dr. Howard joined our program, she was charging by the hour. She also had a course priced at $297. However, with our help she added more value to her program and swiftly made a bold move, increasing the price to $3,000, and began successfully selling it. The reason for this shift was simple: potential clients willing to invest $297 often signaled that they were seeking quick, low-cost solutions. Dr. Howard’s decision to raise the price to $3,000 communicated seriousness and the promise of a robust solution to their significant problems.

Dr. Howard increased her income by $51,000.00 within 60 days of starting our program!

Dr. Sheena Howard’s journey exemplifies the transformative power of strategic guidance and mentorship:

☑️ Unique Offering: With the guidance of Upscale Your Business, Dr. Howard developed the Power Your Research program, a comprehensive 9-step system. This system has not only positioned her as a leader in helping academics monetize their media presence but has also become an invaluable resource for academics seeking to amplify their impact.

☑️ Social Media Influence: Dr. Howard, with the strategic support of Upscale Your Business, has expanded her reach and influence, connecting with a wider audience of academics eager to harness the power of media.

☑️ Operational Efficiency: Thanks to Upscale Your Business’s mentorship, Dr. Howard has streamlined her business processes, ensuring consistency and effectiveness.

Testimonial from Dr. Sheena Howard:

“I am immensely grateful for Upscale Your Business. Their unwavering support and guidance have propelled my business to new heights. The Power Your Research program is now a true game-changer, all thanks to Mark, Jaimie, and their exceptional team. I am absolutely thrilled with my investment in their program. A+++”

Conclusion: 

Dr. Sheena Howard’s journey serves as a testament to the transformative potential of strategic guidance and mentorship. Her commitment to empowering academics for media visibility and impact has set a remarkable standard in the industry. This case study underscores the incredible achievements that can be realized with a clear vision, a unique offering, and the right support system in place.

 At Upscale Your Business, we’re committed to helping professionals like Dr. Howard achieve their goals by providing the tools, strategies, and support they need to succeed. If you’re ready to take your business to the next level, we’ll help you navigate the journey. 🚀 CLICK HERE TO SCHEDULE A CALL.