(How less is more and will lead you to the Coaching/Consulting practice of your dreams!)

Bigger is Better. 

Go Big or Go Home. 

Reach and Frequency are the keys to marketing success. 

Lies! Lies! Lies!  

These ‘Old School’ maxims are the new way to struggle and fail.

As a professional coach/consultant, do you feel like you’re always struggling to find enough clients who are a good fit for your coaching programs? 

Are you ready to start attracting more of the right clients but don’t know how to define your target market?

Yes? Read on! 

The myth of bigger is better and how it is killing your ability to grow as a Coach and Consultant

When chasing big numbers, you’re not focused on quality. You’re not thinking about who your ideal client is or what kind of work would be the most fulfilling for you. 

Instead, you’re just trying to get as many clients as possible, and that means you’re spread too thin. You’re trying to be everything to everyone, and as a result, you’re not really connecting. ‘When you seek to engage with everyone, you rarely delight anyone!’ (Quote by Seth Godin)

The solution is to focus on quality over quantity. Define your target market, your M.V.A. ~ the smallest group that you need for your online business to thrive, and work only with clients who are a good fit for you. 

Being All things to All people is a recipe for disaster

The problem is that many coaches and consultants try to be all things to all people. The truth is you can’t be effective if you’re not specific in specializing in something that helps a specific type of person.

Less is actually more!

When you focus on a smaller group of people, you can 

1. better understand their needs and desires;
2. identify and attract more of those types of people; and
3. serve them all in a deeper and more meaningful way.

Connecting with your Minimum Viable Audience

Once you’ve defined your minimum viable audience, it’s time to start reaching out to them. There are a number of ways to do this, but the most important thing is to be personal and genuine. 

Let them know who you are and what you do but don’t try to sell them on your services just yet. 

The goal is to start building a relationship and establishing trust. If you do that, you’ll be well on your way to finding the clients of your dreams.

Conclusion

Now that you understand the value and importance of identifying your Minimum Viable Audience…

Our training class, “Go Small to Get Big!” How less is more and will lead you to the Coaching/Consulting practice of your dreams!” will further help you understand why Seth Godin calls ‘The Minimum Viable Audience’ the most important thing you can define and pursue for your coaching/consulting practice.

In this free training, we will help you define your target market and craft messaging that resonates with them. 

We’ll also share some tips and strategies so you can get out there and start connecting with people in your target market. They’re waiting for you. 😉

✅ To get access to our free training ‘Go Small to Get Big’ Training, type “GO SMALL” in the comments section below.

^^^ Oli Olafsson, Business Coach, attended this training and stated: “Very enlightening. Definitely helped me zero in on my audience!”

✅ Below is a video we recorded to help you with goal setting: https://youtu.be/sUuQh5m1sA8

NOTE: This post is a small part of Step One in our 9-Step Roadmap for ‘The Upscale Method: 90 Days to Clarity & Clients.’ If you want to find out how to improve results for your coaching business, type “90 Days” in the comments section below.😊

✅ If you’re ready to examine how our ‘90 Days to Clarity & Clients’ program can help you to market your coaching program ~ without being inauthentic or pushy, click here now to book your game plan strategy session.