Go Small to Get Big! 

Go Small to Get Big! 

(How less is more and will lead you to the Coaching/Consulting practice of your dreams!) Bigger is Better.  Go Big or Go Home.  Reach and Frequency are the keys to marketing success.  Lies! Lies! Lies!   These ‘Old School' maxims are the...
The Art of Crafting an Irresistible Compelling Offer That Sells

The Art of Crafting an Irresistible Compelling Offer That Sells

After more than a decade of helping coaches and consultants improve their business, we often hear this question: “How can I stand out from other professional coaches/consultants charging and offering the same as me?” It’s an important question and our favorite one to...
Are You Creating Content On Purpose?

Are You Creating Content On Purpose?

A client who is starting from scratch with her coaching business recently shared a video she had created to market her services. It was well put together; she had a professional appearance, an excellent HD slideshow presentation, and her voice-over was smooth and...
Is Your Website Hurting Your Coaching Business?

Is Your Website Hurting Your Coaching Business?

If you are a coach or consultant looking to gain more visibility and attract new clients… A well-designed, user-friendly website can be an invaluable tool for growing your business and helping it stand out from the competition. On the other hand, an outdated or poorly...